“With almost every major car company—and even tech
companies like Google and Apple—looking to unveil models of self-driving cars
in the next few years, considerations for car safety are being radically
altered. According to a report from
KPMG, there will be an 80% drop in accident frequency by 2040.
So what does this
huge drop in accidents mean? According to Jerry Albright at KPMG, "the
implications for the insurance sector are going to be profound. They have to
completely transform their business model."
How cars are getting safer
Humans are responsible
for 90% of the accidents on the road, said Albright. So when cars make more and
more decisions, with tools like like lane assist, self-parallel parking,
traffic jam assistant and more, accidents drop. "When you remove the human
element with something that can react quicker, detect with sensors and lenses,
perform a full environmental driving scan," said Albright, "the
vehicle risk profile is going to change, and it's going to get safer."
SEE: Autonomous driving
levels 0 to 5: Understanding the differences
And, as automated
vehicle technology moves toward level
5—offering a completely driverless experience—safety increases. The Insurance
Institute for Highway Safety's research shows that fully-engaged technology,
meaning that you don't turn off any function, translates into a 7% to 15%
reduction in property damage claims. Still, "you don't have to wait to be
at a level four to realize the safety benefits," said Albright. "Each
generation, each capability that advances the autonomous technology—be it lane
assist, stop and go traffic—all of those continue to improve the safety profile
of the car."
The rise of the
"smart" car
Another way that
safety is increasing is through car to car communication. Cars "talk"
to each other. "We're anticipating a smart environment in which cars will
be talking to the stoplights, to the guardrails, actually to the pavement
itself as well as to the other vehicles," said Albright. It's like "a
spider web of interactive interchange of communication—as it gets denser and
denser, the safety factor continues to advance."
In many ways,
autonomous cars can become safer by continuing to learn about the driver.
"It's going to also learn from the cumulative driving of all the other
drivers," said Albright. Vehicle-to-vehicle communication, (V2V), means
that cars will start interacting with other cars. And, eventually, they will
also "talk" to the infrastructure at some point, or
vehicle-to-infrastructure (V2I).
"You're
essentially accumulating driving information from all of their vehicles on the
road," said Albright. "If you're driving down 290 West in Chicago and
see a huge pothole in the left-hand lane and all the cars are swerving around
it, your car then tells all your other cars that are going on 290 West to
'watch out.'"
Insurers have
typically considered the past to be an indicator of what's going to happen in
the future. But what's happened over the last 100 years is radically different
than what the next five to ten years will bring. "You go from human behind
the wheel to no human behind the wheel," said Albright "How do you
accurately predict what you should be charging people from a premium
perspective on their insurance when the world is totally different than it's
been for the last century?"
The key, he said, is
to be proactive. It's no longer an option to deny that self-driving cars will
be a reality. "The thing that's plaguing a lot of insurers," said
Albright, "is disbelief that this is ever going to happen, or it's going
to happen too far in the future to do anything about it now. They are weighed
down by legacy systems and process and all sorts of other things that do not
enable them to act nimbly to massive changes in their environment," said
Albright.
Now is the time for a
"call to action," he said. "They need to completely reevaluate
their business strategy."
So it's time for
businesses to answer some core questions, said Albright, like how to sell
business, who to sell to, how to underwrite risk, and how to manage
claims."Every core component of doing insurance right now will
change," he said.
With new technology come new risks
Of course, automated driving does not mean that accidents
will be altogether eliminated. There will still be bad weather, animals darting
in front of vehicles, and other unforeseen circumstances that will lead to
crashes. Also, there are still problems with the technology behind level 3
driving, in which drivers are handed back control from the system.
Gill Pratt, head of the Toyota Research Institute,
which is studying AI, said that this hand-off can sometimes be dangerous.
"Our view is that in certain circumstances, hand-off can be valuable, but
in others, it can't," he said. "The important thing is to make sure
that drivers know what to expect and aren't surprised when a car hands off
control back to the driver."
But the big change in insurance is likely to come from a
shift in focus, going from covering the car itself to the software of the car.
"That may well become the majority of the driving exposure and the
component of the insurance," said Al bright. "That's a different product
from the personal auto insurance that you or I would buy for our car."
Thilo Koslowski, an analyst at Gartner, believes that we
will always have a need for insurance. "Technology can fail. But we will
move from a driver-centric approach to a product-centric approach. Going
forward, manufacturers would insure that the vehicles will function, rather
than putting the burden on the driver."
Instead, car insurance companies will need to broaden the
scope of what constitutes potential safety threats. Cyber security, for example,
is one of the biggest areas of concern.
According to Koslowski, "the companies have to master cyber security. They have to consider it wholistically—data communication, the
cloud, and a cyber security approach needs to be on the table."
"I hope the industry is taking it seriously
enough," said Koslowski.
The 3 big takeaways for TechRepublic readers
1. The auto insurance industry will change dramatically with
autonomous vehicles, and the burden of indemnity could switch from drivers to
the software and systems powering the vehicles.
2. The driver less cars of the future will talk to each other
(V2V) and the infrastructure around them (V2I) to provide a far safer driving
experience than humans currently can.
3. With the rise of autonomous vehicles, there are will be
demand for a lot more tech jobs in the auto industry in the years ahead.”
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